How do we raise revenue (without raising marketing spend)?
What are our competitors doing that we're just...not?
Where are we losing people in the customer journey? And how do we keep them from bouncing to another option instead?
How do we build a brand strategy that leads to more of the right people buying in?
How do we convert more of the eyeballs we're getting — for more attention, more sales, and more dollars per sale?
Marketing is a questions game
- Amy Posner
Often big thinkers are idea-people only. Not Regan. She has deep marketing chops, and crafts deliverables that put ideas into usable, bankable action.
What makes her a great team player though? She’s crazy reliable and understands the constraints of time and budget while being flexible and easy to get along with. Regan always brings a meaningful perspective in a way that’s respectful of other people's ideas and smarts.
I’ve worked with Regan in a variety of different capacities and I can’t recommend her highly enough (she's a secret weapon)."
Graduate degree in rhetoric: the art and science of how to persuade people (at scale).
5+ years leading brand strategy, content, and conversion work across e-commerce, legacy, and industrial brands — from $70k to $140k+ months to a $20M+ company's full rebrand.
Taught the college class on (ethical) persuasion to a room full of skeptical 19-year-olds.
Runs on buyer psychology and hard data. Not "what I like." Not guesswork. Not "best practices." Not copy-pasted from a competitor.
Built strategy for teams from solo founders to 150+ person marketing orgs.
I learned from the question-asking best (aka: Socrates)
Let's talk about your team and how I might fit:
Teams are where I work best
Because strategy means nothing if it can't be followed through to implementation. That's why I'm looking for my next team-based role (while bringing plenty of the consultant work ethic to the table).