Me, Regan Breeden: marketing & brand strategist with a conversion optimization edge

& other questions: answered.

"Why are you qualified for this role?"

Taught persuasive messaging and communication strategy for 2+ years of undergraduate cohorts — the same principles now driving client conversion and positioning work.

Piloted a new department-wide curriculum program, providing structured feedback that shaped how it rolled out campus-wide.

Selected to train incoming instructors on the persuasion curriculum. Trusted to translate curriculum frameworks into repeatable, actionable strategies for others.

Experience highlights:

At its heart, that's what a graduate degree in rhetoric is — answering that question repeatedly. Across audiences, across contexts, and with shifting constraints (like new contexts, new goals, and established budgets).

right message
at the right time
to connect with the right people?

How do you (ethically) sell to people, using the:

The graduate degree

In rhetoric: aka the art of effective, persuasive communication (one-on-one and at scale)

Why I'm qualified #1:

Spent 5+ years closely embedded with brands and teams, on one-off consultancies and long-term (4+ year) engagements. Ranged from just-off-the-ground to $20M+ legacy brands.

Directed brand, product, and launch strategy from a data and research-backed perspective, with an emphasis on the creative differentiation needed to stand out in crowded markets.

Shaped strategy around real budget constraints, with execution plans driven by available resources and stage-by-stage rollout needs.

Built the kind of cross-functional strategy that got ad, creative, and ops teams rowing in the same direction, instead of quietly working against each other.

Experience highlights:

Strategy. Message. Execution.

To get revenue wins — big ones — a brand needs to get all three of those pieces right. But how do you do that? ←That was the client that drove me, and ultimately drove the success of my clients.

Because without a strategy, you're just waiting to get lucky with guesswork (without a data-backed way to get repeat wins).

Without the right message, you have no way to frame your strategy so that your audience listens, cares, or buys in.

Without execution, you have some ideas scribbled in a notebook, not a structure to help you meet and exceed brand goals.

The consulting years

2x revenue, 100k+ sales weekends, 85k+ organic traffic growth & other wins

Why I'm qualified #2:

Read the full testimonial →

- Sarah Birdwell

Regan wasn’t someone who came up with a strategy, handed it off, and disappeared. She worked across teams, stayed involved through implementation, and helped connect the dots between branding, marketing, messaging, advertising, sales, and the people actually doing the work. She cared about whether the ideas actually worked once they left the strategy meeting

And they did. In just one year, Regan’s work contributed to helping us double our sales."

"There are very few people whose professional judgment I trust without hesitation, and Regan is absolutely one of them."

Contact me →

A lot of good, strategic, results-driven work gets lost at implementation.

Because there are too many players to get it done well. Or too little organization across those players. Or no one who wants to "own" the strategy, so it never gets past the planning stage.

My favorite projects I've ever done? They're the ones that have invited me to get my hands dirty. That have put me in a place to drive execution and coordinate teams and get real, measurable results.

And I want to do that now: with a brand that wants their marketing to work.

The now

Looking for a brand/team where I can intimately know an audience, take strategies through execution, and own results.

Why I'm qualified #3:

No, I won't. Plus other answers.

Will you get bored in an in-house role?

Why leave consulting for an in-house role? Will you just go back in a year?

01

Leaving consulting because it's not working out is one thing. Leaving consulting because you realize — after a solid year of soul searching — that your favorite projects have been the ones where you've been the most embedded, and being caught in the one-off project game is leaving you feeling lacking? That's different.

There are no proper amount of words to express how much I like working on a team. And while I like some aspects of consulting, a team environment and a team-level amount of execution is ultimately what I want.

Will you get bored once the 'new client' excitement wears off?

02

No. My long-term retainer projects have always been my favorite projects. I enjoy novelty, but I enjoy optimization more. When you become embedded fully in a brand, you get to build a catalogue of data and audience information that lets you adapt strategies, drive efficacy, and ultimately see growth. That excites me more than consistent one-off brand projects do.

Do you have experience with our specific channel/industry?

03

That depends on what your industry is. What I can tell you is that I've touched equipment manufacturing, baby products, lifestyle coaches, restaurant/food, law, health supplements, e-commerce, B2B, and plenty of industries in-between.

I can also tell you this: the human brain is the human brain. Though different industries have different needs, the fundamental principles that drive conversions remain the same across them. That's why I stay centered on buyer psychology, communication science, and general marketing strategy research — to drive growth regardless of industry.

Have you actually managed people, or just projects?

04

I haven't managed people in a formal, direct sense in recent years. But I have arguably done something harder — achieved buy-in and alignment with a team full of disparate team members through sheer influence, not hierarchy.

I did manage people directly throughout earlier-career projects, and have done extensive amounts of teaching and curriculum training where people development and management took a primary shape. If direct management is part of this role, it's something I'm ready to grow into, backed by real experience leading people toward a shared outcome even without a reporting line.